Ikea effect


Ikea effect
n.
Increased feelings of pride and appreciation for an object because it has been self-made or self-assembled. Also: IKEA effect.
Example Citations:
Across four new studies, researchers from Harvard, Duke and Tulane University find that increasing the labour required for a product actually leads to greater appreciation for it....
They refer to this as "The Ikea Effect" — named after the Swedish retailer known for its DIY furniture.
—Misty Harris, " 'The Ikea Effect': http://www.ottawacitizen.com/business/Ikea+Effect/5426526/story.html," Ottawa Citizen, September 19, 2011
"The IKEA Effect" is when we buy something and put it together ourselves. We then use it (or hardly use it, whichever), but develop an attachment or sense of pride to this object because of the work it took for it to be completed and rendered usable.
—" Why we D.I.Y. or the 'IKEA Effect': http://www.chicagonow.com/2011/09/why-we-d-i-y-or-the-ikea-effect/," Chicago Now, September 28, 2011
Earliest Citation:
One of his experiments involved having people make origami and then compare their creations to those made by someone who excels at origami. What Norton found was that people would wildly overvalue the origami they had made, even if it wasn't very good, because they spent the time making it.
Norton calls it the "Ikea effect" because he's found that shoppers who assemble furniture purchased at the Swedish big box store seem to value the furniture more than it's really worth.
—Bruce Mohl, " What's worth more, your money or your time?: http://search.boston.com/local/Search.do?s.sm.query=%22ikea+effect%22&docType=&s.collections=bostonGlobe%3A," The Boston Globe, February 26, 2006
Notes:
Here's an even earlier citation, which may or may not (most likely not) be referring to the same sense of the term:
There is, apparently, an Ikea philosophy which some take to with religious fervour.
The basic idea is that everything is sold in flat packs, leaving you to assemble furniture at home with the aid of the ubiquitous Allen key....
I suspect that the Ikea effect may not be totally benign.
—Alan Taylor, "Taylor's diary," The Evening News, November 5, 1999
Other senses of this pliable phrase include the following:
• Traffic congestion near an IKEA caused by large numbers of people driving to the store on the weekend.
• The experience of performing a complex assembly operation, only to discover that one or more critical parts are missing.
• The tendency for people to purchase furniture and then throw it out after only a few years.
• The accessibility and affordability of modern design.
• An increasing emphasis on ready-to-assemble items in the furniture industry.
The last of these is the oldest sense, so here's the earliest use I could find:
More emphasis on ready-to-assemble. Some industry analysts call this "The Ikea effect," after a Swedish retailer that has stores on the East and West coasts. This category, once tagged "knockdown furniture," is cropping up in the most established furniture makers' inventories
—Ellen Neuborne, "The couch indicator," USA Today, March 4, 1993
Related Words: Categories:
that's what I feel, when I am writing on english-speaking sites

New words. 2013.

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